Move Over: New Dodge Ram Heavy Duty Stakes Its Claim In World Of Trucks

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    There’s just something about a nice big pick-up right?

    The view of the road, the street presence, the feeling you get sitting behind the wheel. Yeah, I know — in this day of hybrids and fuel economy it’s become sort of taboo to talk about trucks unless you’re towing or hauling something.

    Even with the advances in engine technology that allows for better gas mileage, the idea of “big trucks” and “going green” will probably never jell. Still, even though you might not have a need for one, most can still appreciate a truck when behind the wheel or as a passenger. There’s just a feeling you get when in one that you never get in a small car or even a crossover.

    Sure, depending on your ideas about “going green,” you might deny it publicly. But a nice big truck can be very appealing. It’s an appeal that Dodge has gone to great lengths to build on with the new 2010 Ram Heavy Duty with everything from the truck’s styling to its performance capabilities, which is why it’s pulled in so many awards including Motor Trend magazine’s coveted Truck of the Year honors this year.

    BIG RIG APPEAL

    The new Ram Heavy Duty features many of the same exterior styling cues as the new Ram, which was redesigned in 2008. But to accommodate cooling requirements for the available 6.7-liter Cummins Turbo Diesel engine available, the new 2010 Ram Heavy Duty grille opening is larger than the light-duty grille.

    You know that big rig look of the Ram, which has always been one of the truck’s draws in rural areas as well as the city? Well, with the Ram’s more aggressive styling cues, that look’s a whole lot bigger on the Heavy Duty.
    Available in a regular cab, crew cab or mega cab, the truck can be pretty intimidating on the road. Love the look of the dually on the 3500.

    STEP UP

    One of the most impressive features of the 2010 Ram Heavy Duty, however, is the truck’s all-new refined interior, which you quickly come to appreciate as a driver or passenger the minute you settle in for the ride.

    Interior appointments include soft-feel door bolsters and armrests and one-piece molded door panels. Seats now have improved power lumbar and lateral support. Other available features include two-tone upholstery with full-width contrasting stitching on the instrument panel; premium seating with heat and ventilation; heated rear seats, heated steering wheel; automatic temperature control; two-tone upholstery; memory seats, radio and mirrors; and navigation.

    It also features adjustable pedals and numerous infotainment options including Sirius TV for the backseat, Uconnect Multimedia with a 30-gigabyte hard drive and an available first-in-segment 10-speaker surround-sound system.

    Right, sounds like the type of features you’d expect in a luxury sedan more so than a truck.

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