Through its Who’s Who Publishing subsidiary, Real Times Media, publishers of African American newspapers around the country, including the Michigan Chronicle, announced that it will publish a coffee table book highlighting the contributions of African Americans in the automotive industry. Titled “Driven: A Tribute to African-American Achievement in the Auto Industry,” the book will focus on the African Americans who helped to build and maintain the automotive industry. Dr. William F. Pickard, founder, chariman and CEO of Global Automotive Alliance, will write the foreword for the first edition.
The announcement was made before hundreds of automotive executives at Rainbow/PUSH’s Global Automotive Summit held last week at MotorCity.
“I applaud and support Real Times Media for undertaking such an important legacy project,” said Rev. Jesse L. Jackson, chairman and founder of Rainbow/PUSH. “It is important that we continue to recognize the achievement and contributions of African-Americans in the automotive industry given its monumental lifestyle and economic impact on our country and the world. It is equally important that we tell our story as a record for history so that our children and their children will know the works of their ancestors in the automotive industry.”
Included in the high quality, 300+ page, coffee-table tome will be an historical recount of the history of African Americans in the auto industry, including its economic impact on Detroit and the influence of labor unions. It will also chronicle the history of African American dealerships and celebrate those who achieved success from all aspects of vehicle production, including design, engineering, sales and marketing, manufacturing, suppliers, dealers and all areas in between.
“As everyone knows, the auto industry shaped the city of Detroit and in large part, the entire world,” said Hiram E. Jackson, CEO of Real Times Media. “Lesser known is the significant role that African-Americans played in growing the industry to prominence and that we now play in revitalizing the struggling industry. Through this tribute, Real Times and Who’s Who are striving to change that.”
The inaugural edition of Driven is slated for release during the 2011 North American International Auto Show (NAIAS). The publication’s unveiling will be held Wednesday, Jan. 12, 2011 as part of a NAIAS-sanctioned event.
Tickets are $100 and include a copy of the publication as well as an exclusive, all access sneak peek of the show floor. To purchase tickets, or for more information, call Cathy Nedd at (313) 963-8100.