Robin Cole It’s not easy to start a business, let alone manage 15 years of successive organizational growth in today’s economic environment.

That’s why it’s important that we pause to honor ProCare Health Plan CEO Robin Cole and her staff on her company’s many remarkable achievements and the milestone of ProCare Health Plan’s 15th anniversary.

ProCare Health Plan, which provides critical healthcare services to the Medicaid population of Wayne County, has grown to earn the respect and recognition of many of Michigan’s top healthcare, business and political leaders, including the Michigan Chronicle.

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As the state’s only female African American-owned HMO, Cole is in a unique position. ProCare Health Plan has proven ability to not only reach the neediest residents of Detroit and Wayne County, but to get them into the healthcare system earlier and keep them on critical healthcare regiments. Her efforts have helped to ramp down escalating healthcare costs and are now serving as an important healthcare model in Michigan. Proactive Leadership

In order to thrive in today’s hyper-sensitive economy, Michigan’s leaders must not only address the many pressing issues of today, but must also look forward and anticipate and take action to address tomorrow’s challenges.

Robin Cole, RN, MSN, MBA, is an outspoken healthcare advocate and has been on the leading edge of community-based initiatives to stem rising obesity rates and associated health conditions in Detroit. And we look to ProCare to continue to be a trailblazer on the many critical health conditions impacting our readers.

We need more leaders like Robin Cole and the opportunity to celebrate more important achievements like this in Detroit. We have become a healthier community due to ProCare’s many efforts. Bravo! Coming: Pictorial highlights from the 15th anniversary event.

Editor’s Note: Professional Medical Center (also owned by Robin Cole) served more than 30,000 residents last year alone through the five medical centers located throughout Detroit. ProCare Plus, the subsidiary of Pro Care HMO, has provided healthcare services to more than 10,000 underinsured, uninsured and indigent Wayne County residents since 2004.

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