Over 32 years since launching Black Entertainment Television, Robert Johnson alongside his RLJ Companies group is planning on venturing into digital media with the announcement of his new faith-friendly channel, “Alright TV.”
The channel, which will be led by Tracey Edmonds and hosted on YouTube, is said to feature inspirational programming geared towards family related issues.
“Alright TV will offer first rate buzz-worthy content in the areas of comedy, reality, self-help, music, and talk that promises to empower and entertain family audiences of all ethnicities and socio-economic backgrounds,” Edmonds said in a press release.
“Bob and I are very excited to move forward with our vision and commitment to provide quality entertainment into the digital arena. I am delighted to work with Bob and YouTube in this innovative relationship.”
In addition to the launch of “Alright TV,” Johnson–the former majority owner of the NBA franchise Charlotte Bobcats–also created one of the largest global independent distributors of digital and video content earlier this year with the formation of RLJ Entertainment. Resulting from his acquisition of Image Entertainment and Acorn Media Group, Johnson believes that the channel will further extend RLJ Entertainment’s position in media.
“I am very excited about the opportunity to be in a business relationship with YouTube,” Johnson said in the release. “YouTube’s commitment to providing a broad array of diversified producer-generated content on YouTube will present an exciting opportunity for consumers and advertiser sponsorship.”
Johnson added, “the RLJ Companies is proud to be in association with YouTube and we look forward to expanding that relationship as we complete the acquisition of Image Entertainment, Inc. and Acorn Media Group, Inc. under RLJ Entertainment.”