There has to come a time when enough is enough and you just want to throw your hands up in surrender and say, “You got me.”
Chad Ochocinco Johnson is probably there.
After being arrested for a domestic violence dispute, during which his wife, Evelyn Lozada Johnson, claims that he head-butted her, he has been cut from the Miami Dolphins, his reality show, “Ev & Ocho,” was canceled, his wife filed for divorce, and now he’s losing endorsement deals.
First in line is Coconut water brand Zico.
“The Zico brand is about supporting naturally powered athletes,” the company said in a statement. “We partnered with Chad Johnson because of our great respect for what he has achieved on the playing field.
“However, in light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”
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This news comes after his firing from the Dolphins was shown on national television during a clip of HBO’s reality NFL series “Hard Knocks.“