(Image from wantbutton.com)

FARMINGTON HILLS, Mich. (WWJ) – A Metro Detroit company is suing Facebook over its new “want” button.

Camelot Venture Group in Farmington Hills claims the feature poaches on its own service through its web site wantbutton-dot.com and is confusing to consumers.

Users who click Facebook’s want button are taken to non-Facebook sites where they can buy merchandise. Camelot wants Facebook to stop using the button and wants any money Facebook has made from it. Camelot first started using its want button in September 2010.

Camelot lists numerous companies on its web site as clients of its want button, including Burlington Coat Factory, Sharper Image, Edible Arrangements and Frederick’s of Hollywood.

Facebook hasn’t commented on the suit.



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