AAA provides unique exposure for National Breast Cancer Awareness Month
Stranded motorists shouldn’t be surprised if they see a pink tow truck coming to their aid. For the first time in AAA Michigan’s nearly 100-year history, it is painting its classic red, white and blue tow trucks the color pink in order to raise awareness of National Breast Cancer Awareness Month in collaboration with the American Cancer Society.
AAA’s new pink tow trucks are servicing the downtown Detroit area throughout the month of October. The two pink-outfitted trucks assist those who live and work in the area, including downtown Detroit’s busy financial, entertainment, sports and cultural districts.
“Our hope is that these pink tow trucks will garner attention and spread awareness to help in the fight against breast cancer, which is the second leading cause of cancer death in women,” said Gerry Gutowski, senior vice president, AAA Automotive Services, AAA Michigan.
In addition to the pink trucks, AAA also played an integral role in helping to host the more than 15,000 walkers that were expected on Oct. 13 for the Makes Strides to End Breast Cancer Walk, starting and ending at Ford Field in Downtown Detroit. AAA was a sponsor of the event; it hosted its own team of walkers to raise money for the American Cancer Society and also provided free roadside assistance to any walkers who may have had car troubles with lockouts, flat tires or dead batteries. Both pink tow trucks were on display at the event and were available to assist anyone, both members and non-members, in need.
“I am a cancer survivor and I know how much cancer affects everyone, from yourself to your family members and friends,” said Brent Stahlheber, senior vice president and chief brand officer for AAA Michigan. He led the AAA Michigan team at the American Cancer Society’s Making Strides Against Breast Cancer Walk.
AAA will also paint tow trucks pink in both Chicago and Orlando to help support the American Cancer Society’s walks in those markets. This tri-city initiative, and related courtesy services to the three Making Strides Against Breast Cancer walks, is part of AAA’s long-standing commitment to community service and its new partnership with the American Cancer Society.