The Michigan Health Ministries of Ascension Health will consolidate the Marketing, Public Relations and Communications functions under the leadership of one state-wide leader. Janice Cosby has accepted the role of chief marketing officer for Michigan. The change is effective January 1, 2013.
Cosby has been asked to evaluate and address specific priorities to leverage Ascension’s footprint in the state and lay the groundwork for business growth from a state-wide perspective. Among the priorities will be developing a Michigan Market brand identity and leverage contracts resulting in significant cost savings across all ministries. The Marketing Leads at each Michigan ministry will have a direct reporting relationship to Cosby.
She brings long experience and leadership qualities to this important role. She has served as Vice President of Marketing and Communications at St. John Providence for more than four years, previously was vice-president at McLaren Health System, and has expertise in systems thinking, strategic planning and execution.
The Michigan Health Ministries of Ascension Health include Borgess Health, Genesys Health System, St. John Providence Health System, St. Joseph Health System and St. Mary’s of Michigan.