Django Unchained: Selling Slaves as Action Figures

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    Academy Award-winner Quentin Tarantino is laughing all the way to the bank this week. The controversial film auteur and his longtime studio chief-partner Harvey Weinstein took a gamble on transforming the atrocities of American slavery into comedic, action-packed entertainment. And the new movie, Django Unchained, which opened Christmas day, bested the glitzy Les Miserables at the box office with numbers indicating that the flick could do as well as, or maybe even better than Tarantino’s top-grossers Inglourious Basterds ($120 million) and Pulp Fiction ($107 million).

    And to build on the Django momentum, there’s an entire product line to compliment the Jamie Foxx-fronted spaghetti western/slave revolt/action drama/fantasy tale.

    Last fall, the National Entertainment Collectibles Association, Inc. (NECA), in tandem with the Weinstein Company, announced a full line of consumer products based on characters from the movie. First up are pose-able eight-inch action figures with tailored clothing, weaponry, and accessories in the likeness of characters played by Foxx, Kerry Washington, Samuel L. Jackson, Leonardo DiCaprio, James Remar and Christoph Waltz. The dolls are currently on sale via Amazon.com.
    A press release announcing the deal stated that the line was similar to the retro toy lines that helped define the licensed action-figure market in the 1970s and that the collection will include a full apparel and accessories line. At the time of the announcement, NECA president Joel Weinshanker said the company was “very excited to bring the stellar cast of Django to life and honored to be working with another Tarantino masterpiece.”

    Action figures for Tarantino films Kill Bill Vol. 1 and Vol. 2 may have been better suited for such commercial pursuits. But for some projects, anything goes.

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    http://www.thedailybeast.com/articles/2013/01/06/django-unchained-selling-slaves-as-action-figures.html

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