Behind the Building of a Brand: Kimora Lee’s ‘House of Fab’

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    No stranger to the land of reality television, Kimora Lee returns with her latest project: the Style Network’s ‘House of Fab’. At first glance, it’s easy to assume the show isn’t a far cry from what we’ve previously seen from the self-appointed queen of ‘fabulosity’. But, wait, there’s more.

    ‘House of Fab’ takes you behind the scenes of the multi-million dollar online subscription service ‘Just Fab’. It gives members all access to the hottest looks chosen by celebrity stylists. Perhaps the future of fashion, ‘Just Fab’ is consistently on the rise as it continues to grow in popularity. Kimora’s new show gives viewers an opportunity to see that creating and conducting the business is not always fun and games.

    Airing Wednesdays at 9 pm, ‘House of Fab’ is a refreshing break from what currently dominates the airwaves. It essentially leaves the foolish antics and unproductive debauchery at the door. Rather, the drama we do witness is productive in that it contributes to the building and further expansion of the company’s brand.

    Building a brand seems to Kimora Lee’s forte. The model mogul’s name has become synonymous with the finest in fashion entrepreneurship. With companies like Baby Phat and KLS as well as five perfumes under her belt, Lee has turned her sense of style into much more than a pretty penny. At best, those who aspire to walk in her footsteps will get a glimpse of what it takes as they tune into ‘House of Fab’. If that’s not your goal, at least you will be entertained.

    Let us hope that given the current reel of reality television and what now drawings the biggest ratings, the show can survive. Will you be watching?

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