The 30-second spot features an adorable bi-racial girl asking her mother if Cheerios is good for the heart. When her mother, who is White, confirms that the cereal is heart healthy, the little girl runs off with a delighted grin. In the next scene, we see her father, who is Black, awaken from a nap with Cheerios poured on his shirt over his heart.
Cute, funny, sweet and effective, right?
Wrong. At least according to the Segregationist crew of 2013.
Camille Gibson, vice president of marketing for Cheerios, told Gawker in a statement, “Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all.”
Cheerios also thanked viewers for their support via Twitter:
Hopefully all the love that this commercial is receiving overcomes the racist hate.
Watch the adorable ad below: