Brenda Reau, a 32-year veteran of Michigan State University Extension, has been named the new associate director of the MSU
Product Center.
She has been a Product Center innovations counselor since 2011. Before that she was the Monroe County MSU Extension director. She replaces Tom Kalchik, who retired June 1 after being the Product Center associate director since its inception in 2003.
Reau’s plans include improving the resources available to entrepreneurs as the Product Center continues to evolve to meet the developing needs of its clients.
“I have admired the work of the Product Center since the beginning,” she said in a statement. “It is the perfect model for the land-grant mission of extending the resources of the university to individuals and communities. The Product Center offers services that help develop and commercialize products and businesses in the food, agriculture and bioproduct sectors by disseminating the research and expertise of the university.”
The MSU Product Center was established in 2003 with funds from Michigan AgBioResearch (formerly the Michigan Agricultural Experiment Station) and Michigan State University Extension. Over the past decade it has worked with more than 2,000 clients since its establishment in.
“There is tremendous demand for our services as food and agriculture businesses move to the forefront of the Michigan economy,” Reau said. “We are in the process of completing a new strategic plan to take the Product Center to the next level in supporting entrepreneurs and businesses across the state.”
Her goals are to improve resources in food processing, packaging, and advanced business and strategic planning for large companies.
Center Director Chris Peterson indicated that Reau is well-equipped to take on this challenge.

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