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Walgreens and the Blue Cross and Blue Shield Association are joining forces to promote enrollment in health coverage under President Barack Obama’s health care reform law, the pharmacy company and insurance alliance announced Wednesday.

Walgreens will provide brochures to customers at its more than 8,000 Walgreens and Duane Reade stores across the U.S. and has debuted a consumer information website, LearnAboutReform.com, with the Blue Cross Blue Shield Association, an affiliation of 38 health insurance companies.

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