Navigating The Health Insurance Marketplace

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    At the Michigan Chronicle, we value the many organizations committed to our community’s health. That is why we are proud to partner with an industry leader, Health Alliance Plan (HAP), on our “Got You Covered” awareness campaign, which aims to educate the community about the new Health Insurance Marketplace.

    Beginning this month, uninsured Michiganders and their families will be able to obtain affordable care coverage by accessing the Marketplace or by contacting health plans.

    Designed for both the uninsured who can’t afford to purchase their own coverage as well as those that can, our “Got You Covered” campaign will provide a step-by-step guide of how to enter and navigate through the Marketplace.

    With HAP’s support, we are pleased to provide our readers with easy-to-understand guidance regarding qualifying for low and no cost insurance.

    In print, online and in the community, look for the Michigan Chronicle’s “Got You Covered” campaign sponsored by HAP.

    With open enrollment officially under way, many consumers are quickly discovering that they need to better understand the basics of health insurance and the options available to them in order to navigate through the Health Insurance Marketplace.


    Leading the way to simplifying the process is Health Alliance Plan (HAP), a nonprofit health plan which opened its doors in Detroit under the name Community Health Association more than 50 years ago.

    The organization that helped to transform health care under the leadership of UAW President Walter Reuther is helping consumers walk through the next generation of revolutionary changes taking place in health care today.

    “Our mission was and still remains to enhance the health and well-being of the lives we touch,” said DeAndre Lipscomb, vice president, Community Outreach, who is excited about the possibilities of improved health care access for Detroiters.

    HAP assembled an interdisciplinary team of professionals, who devoted more than two years to preparing for the changes under health care reform, according to company spokesperson Lipscomb.

    “Our team was tireless in their efforts to make understanding available health care options as simple and seamless as possible for consumers. And we are confident that anyone who visits will discover that our site is as easy to navigate as it is to

    The website provides a retail-like shopping experience where consumers and insurance agents can compare health plans and get recommendations, obtain price quotes, confirm lower cost subsidy eligibility, estimate out-of-pocket costs and download a consumer toolkit to better understand their health insurance options.

    The website features simple, fun videos to help decode health insurance and answer frequently asked questions. Using simple, white board-style animations, the videos help consumers better understand complex health care terminology and plan options.

    It’s this kind of care and commitment to detail that sets HAP apart from other insurance providers, according to Lizabeth Ardisana, a longtime HAP member and CEO of ASG Renaissance, a minority-owned firm, specializing in technical and communication services.

    “They are simply the best,” she said.

    As HAP prepares to create an equally favorable impression with its newest enrollees, Lipscomb wants customers to feel confident that they will be covered, listened to and treated well beyond enrollment.

    “We believe a health plan should be more than doctors and deductibles,” states Lipscomb. “After all, this is your life and future we are talking about”

    Editor’s Note: Health Alliance Plan is a presenting sponsor of the Michigan Chronicle’s “Got You Covered” campaign. To learn more about HAP and open enrollment coverage options visit,


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