(At the ribbon-cutting ceremony: Tosha M. Lindsey, Robert J. Lindsey, Harold and Kimberly Crittenden)
For friends Robert J. Lindsey and Harold Crittenden, Christian values, family love and doing business with integrity are paramount in their lives. With such priorities in order, the two men earlier this year opened Wired for Less Boost Mobile Store in Pontiac. Their entrepreneurial venture places them at the helm of the first Black-owned and operated authorized Boost Mobile store in the region and perhaps the state.
Located at 775 Baldwin Ave. Suite A., in the Baldwin Plaza Shopping Center, the store offers Boost Mobile products and services, including iPhones, Androids and accessories such as handcrafted custom phone cases. Customers can also have phones repaired and pay Boost Mobile phone bills. Additionally, the store offers computer repair services.
“We are excited to be a part of the revitalization of the city of Pontiac,” said Lindsey. “Although I am a Detroit native, I have fond memories of going to football games and boxing matches at the Silverdome in Pontiac as a kid. God has blessed us with the opportunity to invest in one of the best cities in the area. We are here because we believe in the people of Pontiac and want to be a part of the city’s comeback story.”
“Having grown up in metro Detroit, I have witnessed the fame and misfortune of both cities,” he said. “However, as Pontiac and the surrounding areas make their turnaround, I am proud to be a part of the restoration while making a mark in history that can’t be erased.”
While both men have stepped out on faith with starting a business, it wasn’t blind faith. For more than 15 years, Lindsey successfully managed one of top Boost Mobile stores in metro Detroit. Likewise, for more than 15 years Crittenden owned a successful heating and cooling company in metro Detroit. Therefore, both men had great foundations in the principles and reality of operating a business.
In addition, both men are devout Christians, who felt that God had ordered their steps in forming a joint business venture.
“With my husband’s knowledge of the mobile phone industry and Harold’s knowledge as an entrepreneur, they just started talking about it and got the ball rolling,” said Tosha Lindsey. “And so far, so good because the foundation of this business is the faith we have in God.”
Robert and Harold met through their daughters, who were members of the same cheerleading team in metro Detroit. The men’s wives, Tosha Lindsey and Kimberly Crittenden, met as cheer team coaches at their daughters’ practices and events. For four years the Lindsey family and Crittenden family interfaced socially and spiritually, all while forming a special bond that became more like blood relatives than friends.
As Robert, a member of Tabernacle of Praise Church in Madison Heights, Mich. and Harold, a youth minister at Shield of Faith Church in Detroit, began to talk about their walk with Christ, as well as their dreams of becoming entrepreneurs, it became clear that the two men needed to form a business team. After much prayer and support from their wives, Wired for Less, LLC Boost Mobile was born.
While Robert and Harold are astute businessmen, their wives are also essential parts of the store’s operation and success.
“Kimberly and I do whatever is needed to support our husbands and the business.” Tosha Lindsey said. “While we don’t have official titles within the business, we do everything, including social media marketing, to help get the word out about our Boost Mobile store.”
Looking back on the store’s first couple of months in business, Robert Lindsey and Harold Crittenden love what they see.
“The city of Pontiac and its people have really embraced us,” said Robert. “So we definitely want to invest back in the city. As Christians and successsful business owners, we want to give back to the community to help empower it and its people.”