NAMAD, IHS Polk to salute ethnic sales with Diversity Volume Leadership Awards

Two leading organizations in the automotive industry have partnered on an initiative to give much needed recognition and incentive to diversity sales efforts. The National Association of Minority Automobile Dealers and HIS Automotive have announced the creation of the first Diversity Volume Leadership Awards.

The awards program is the first of its kind to recognize and celebrate the new vehicle sales volume leaders based on model year for ethnic, women and ethnic Millennial consumer automotive segments. Ethnic consumers are African American, Asian, Hispanic and Native American buyers. The segment for women will be comprised of all women regardless of ethnic background. Ethnic Millennial buyers will be African American, Asian, Hispanic and Native American buyers between the ages of 18 to 34 year.

IHS Automotive new vehicle registration data has been used to determine the winning brands based on 2015 model year actual U.S. personal new vehicle registration volumes from October 2014 through September 2015. This year’s awards are based on an analysis of more than 13 million personal new vehicle registrations.

“This awards program will recognize the brands that the multicultural community is buying and also recognize manufacturers that are dedicating marketing efforts to this growing segment,” said Damon Lester, NAMAD president.

The award winners will be announced during the Diversity Volume Leadership Awards ahead of the North American International Auto Show on Sunday, Jan. 10, 2016.  The invitation-only awards program, reception and dinner will take place from 5:00 p.m. to 8:00 p.m. in Room 410-A at Cobo Center in Detroit.

“Ethnic buyers represented 28 percent of all U.S. new vehicle registrations in 2015, and are one of the fastest growing audiences,” said Marc Bland, vice president of diversity and inclusion at IHS Automotive.  “In the past year, their volumes have grown 150 percent faster than the rest of the industry and it’s important to recognize their influence on vehicle purchases and honor the brands that dedicate resources to diversity efforts.”

NAMAD’s objective is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including:

– Increasing the number of minority-owned dealerships in communities across America.
– Advocating workplace and supplier diversity in the automotive manufacturing environment.
– Supporting minority engagement in the automotive retail sales and service sectors.

NAMAD is a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area. For more info visitwww.namad.org.

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