By Chris Bryant

Have you ever been influenced by the packaging when making a purchase? I must confess I’ve often found myself trying new juice beverages just because the bottle looked so enticing. Packaging does matter. According to the Marketing Guide, U.S. Packaging Industry, over $40 billion a year is spent on product packaging. My alma mater, Michigan State University, has an entire school dedicated to this discipline. When it comes to managing your personal brand, it’s vitally important to understand the power of your packaging.