Although H&M announced yesterday during an event at the Coachella Music Festival that their next designer collaboration would be with Alexander Wang, it was the designer’s epic Instagram video that got us all excited.
Since 2007, Alexander Wang has inspired and evolved a whole generation of urban cool kids. His core designs exist in seamlessly blending the imperfect with the traditional.
Alexander Wang says, “I am honored to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”
The Alexander Wang x H&M collection will feature apparel and accessories for women and men. Typical for his irreverent approach, Alexander Wang will propose a new take on the lifestyle product offering that goes beyond fashion. The full collection will be available in 250 H&M stores worldwide, and online starting November 6, 2014.
If ever a time to camp out at the flagship store in Times Square it will be on November 6th. I usually don’t indulge in waiting in lines, but for Alexander I will make an exception.