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highlights-2014-10_optAn exciting discovery awaits the whole family at the Shell Eco-marathon Americas in downtown Detroit Friday through Sunday April 10-12, 9 a.m. to 6 p.m. daily. This free event includes an ultimate energy efficiency challenge on the streets of Detroit, plus more than half a million square feet of hands-on discoveries, live performances and fun for the whole family inside Cobo Center.

“We are thrilled to bring Detroit-area residents a free, fun, family-friendly event showcasing innovation and human ingenuity that will help make the future,” said Niel Golightly, Shell vice president of external affairs for the Americas. “The interactive, multi-sensory experience is set against the backdrop of Shell Eco-marathon, highlighting brilliant young innovators in a fitting nod to the automotive heritage that made Detroit the automotive capital of the world it is today.”

For its 30th anniversary, the global student mileage challenge is making its debut in Detroit this year. The Motor City will welcome more than 120 teams driving their low-slung, futuristic vehicles around the downtown streets of Detroit, through Campus Martius and historic Woodward Avenue.

“The decision to bring Shell Eco-marathon Americas to Detroit is another example of the immense opportunities available for students, businesses and the community as the city continues to nurture promising new enterprises in life sciences, information technology and advanced manufacturing,” said Detroit Mayor Mike Duggan.

“Hosting Shell Eco-marathon Americas will bring national attention to what we already know about our city – that it’s one of the best, most innovative cities to live and work in.”

Visitors can cheer on the more than 1,000 high school and university students from across the Americas — Brazil, Canada, Guatemala, Mexico and the United States — who will compete in the ultimate energy efficiency mileage challenge in their custom built, ultra-energy efficient cars, capable of achieving hundreds, even thousands of miles per gallon.

Inside Cobo Center, more than eight and a half football fields of space will be turned into a multi-sensory journey of the past, present and future with free activities for visitors, including The Shell Experience:

• Future Cities Experience — Begin building your own personal future city profile as you explore how cities will continue to innovate and change in the future, including a day in the life of someone in Detroit in 2050.

• Energy Mix Experience — Use your own energy to cause physical effects that illustrate a range of global energy sources, including wind, solar, electricity, wave, and more.

• Rig to Road Experience — Follow molecules as they travel from an offshore rig through the lab and finally into products you use every day – on the road and at home.

• Early Mobility – Track to Road – Driving Innovation – Journey through more than 100 years of motoring innovation from the first gasoline and electricity-powered vehicles to performance record-setting examples like the Venom GT, to some of the most recent developments in mobility such as 3D printed cars.

• Kinetic Energy Dance Floor — A dance floor that converts human kinetic energy to electrical energy. The dance floor works like a large touch screen that accumulates and gathers information on the movement of dancers, producing enough energy to take a picture.

• The Shell Innovation Track and Tech Inspections — A behind-the-scenes look at student vehicles going through technical inspections and practice sessions before they hit the streets;

• Local Bands — Detroit-area bands will get the crowd moving with Motown music and top 40 hits.

• Daily Prizes — Shell gift cards given away every hour and Free Fuel for a Year sweepstakes.

Additionally, event-goers can take part in a driving experience on the roof of Cobo Center to test drive some of today’s top automakers ultra-energy efficient and alternative energy powered vehicles.

Shell Eco-marathon Americas is made possible through our Partners in Innovation: hp, Linde, Michelin, Team Penske, The Henry Ford, Southwest Resource Inc., Quicken Loans and local partners: the Detroit Metro Convention & Visitors Bureau and the City of Detroit.

“Hosting Shell Eco-marathon at Cobo Center is a true testament to our city’s revitalization,” said Cobo Center General Manager Thom Connors. “We expect large crowds to come out and participate in this free, 3-day innovation event like no other.”

Free tickets and more information are available at http://www.shellecomarathon.us.

Brand Camp University wins Knight Cities Challenge

The RE: Brand Detroit Initiative by Brand Camp University was selected as a 2015 recipient of the Knight Foundation’s City Challenge.

The initiative focuses on three key drivers of city success: attracting and retaining talented people, expanding economic opportunity to Detroit neighborhoods, and creating a culture of civic engagement entrepreneurs in neighborhoods to revitalize Detroit.

The RE: Brand Detroit Initiative is a neighborhood brand incubator designed to be a catalyst that impacts entrepreneurs and businesses with branding and technology over an 18-month period, while implementing economic development best practices.

Programming includes workshops on branding, office hours, mentoring sessions and growth events. The work will be led by role models that reflect the communities being served. The pop-up format is structured to address the challenges of mobility and accessibility to resources and information in underserved communities like Brightmoor, Osborn and Southwest Detroit. The initiative’s mission is to assist with creating one Detroit.

“We are so honored to be a winner and have the opportunity to work and have a lasting impact on Detroit,” said Hajj Flemings, CEO/founder of Brand Camp University. “We’ve seen great success with our Brand Camp Summit, working with corporations, small businesses and non-profits and look forward to expanding to Detroit neighborhoods.”

The RE: Brand Detroit Initiative is part of 32 civic innovators, selected from an applicant pool of 7,160, that will share $5M in civic projects. Outcomes for businesses include digital strategy, brand identity, campaigns for local businesses and leverage technology to scale neighborhood businesses.

Brand Camp’s process helps people understand how branding creates economic impact as well as attract and retain local talent to work on things where they live.

The ultimate goal of this initiative is to help Detroit neighborhoods make the city more successful, and bring the same vibrancy that is happening in Midtown and downtown Detroit to neighborhoods.

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