Brooke Ellis was recently promoted to Marketing Manager of Creative Content for Cadillac. In her previous role Brooke managed Advertising for one of the largest global marketing brands Chevrolet and its agency partners. She was responsible for the top selling vehicle Equinox, diversity advertising across all Chevrolet vehicles and a new high tech city SUV called Trax. Brooke was appointed to manage advertising, marketing and media plans for multicultural and general consumers while also maintaining Chevrolet creative and media agency relationships. Within a short period of time, Brooke has increased spend with minority owned and targeted media outlets by over 40% and she launched innovative marketing campaigns for multiple vehicles. In most recent news, Brooke managed a production budget of over 10 million dollars and led a project team of 10 in introducing a fresh new look at the global Chevrolet brand by revealing 11 groundbreaking commercials during the 2014 Winter Olympics aired on NBC, primetime. She also led the creative production of the Chevrolet commercial “Throw Like a Girl” featuring Mo’Ne Davis, directed by Spike Lee. It aired during the World Series and also earned millions of impressions online.
Brooke severed as the Multicultural Media Manager for General Motors prior to joining the Chevrolet team. Her commitment to excellence in her field has been awarded and recognized by over 20 national print and digital media publications including the Black Enterprise Top Executives in Marketing and Advertising award. She originally came to General Motors from PricewaterhouseCoopers, where she served as Manager of marketing and media relations. Brooke was responsible for developing B2B advertising, promotional plans, marketing and media placement.
Brooke has successfully worked in the automotive industry for over 8 years. She became fascinated with the influence, power and responsibility of advertising and cars while pursuing a degree in marketing at Hampton University. She has created innovative marketing strategies while leading focus groups and targeted research for the fashion, nonprofit, entertainment, political, healthcare and automotive industries during her studies.
Brooke also completed two graduate fellowship studies at UCLA and University of Pennsylvania. After earning her B.S. in Marketing from Hampton University in 2005, she chose to take a non‐traditional advertising career path by working in multiple facets of marketing and media initiatives for global brands such as MasterCard, Ford, Chrysler, and Coca‐Cola.
In addition, to her professional career, Brooke is active in a variety of civic and cultural organizations including Voices in Action National Youth White House Education Initiative, ’08’ Obama/Kerry Presidential Campaign, Detroit Police Athletic League (P.A.L.), United Way, Nataki Talibah Schoolhouse of Detroit Board, Multicultural marketing committee for ANA and the Horatio Williams Foundation where she played a key role in raising several funds for disadvantaged inner city children. Outside of her professional interests, she travels widely, mentors high school and college students, trains in modern ballet, bike rides and enjoys living on the river in Downtown Detroit.