Jay Z’s music streaming service TIDAL is expanding its content beyond just music, according to exclusive reports on Variety.
Today (November 3), a new show titled “No Small Talk” is set to premiere on the service. The comedy, which will initially include five, 25-30 minute episodes, is hosted by DJ Cipha Sounds, who himself is signed to the management arm of Jay Z’s Roc Nation. Each episode is set to detail the lives of three burgeoning comedians performing at Manhattan’s Comedy Cellar.
“I didn’t want it to feel polished like the standup specials you see on TV,” Cipha Sounds says. “My goal is to help new guys get known, like Def Comedy Jam set up a lot of people’s careers.”
Elsewhere, TIDAL has ordered the second season of “Money & Violence,” an urban drama based on the lives of a group of thieves and drug dealers in Flatbush, Brooklyn. The second season, which is scheduled to premiere in January, is set to be comprised of 12 episodes and will be available exclusively on TIDAL for one week prior to wider distribution, Variety reports.
This change in strategy is part of TIDAL’s next step forward to increase value to its subscribers, Tim Riley, TIDAL’s Senior VP of Artist and Label Relations, said.
“If someone is paying for Tidal, we want that to be the best experience they can have,” Riley said.