Guru once rapped that lemonade “was a popular drink in [his] day. And it still is.” Beyonce gave the world a sip of her own Lemonade a couple of weeks ago. There seem to be another drink that’s seen as worthy of her investment though. The multi-talented songstress recently invested in WTRMLN WTR, a watermelon juice company that has been around for about three years.
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration,” the “Formation” singer said in a statement. “As partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
Jody Levy, the creator of the company, said Beyonce is the perfect representation of the company.
“Beyoncé is aligned with many of our company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts,” said Levy. “She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy.”
The watermelon-based drinks are organic and, among a host of other ingredients, include a splash of lemonade. The drink can be found at stores like Whole Foods, Krogers, Costco, and Sprouts.