Kendrick Lamar is never on shy away from powerful visuals.

And his new Reebok Commercials where he rocks a clean pair of Classics, is no different. K. Dot finds himself along in an empty mansion that’s gaudily decorated. As he walks along the marble floors he spits some spoken word. As you already know, Lamar has a way with words.

From the very heart of me, belief becomes action and no distractions will take my eyes off the prize. Greatness is my goal, but there is failure on the way. Full of insecurity, self hate, and doubt. But what I can’t control can’t confine me. And what I can’t do can’t stop me. This is how I express myself, not how I follow others expectations but how I stay true,” he says as he peers around the mansion.

Watch the beautifully shot commercial above, as Kendrick breathes new life into a classic Reebok silhouette.

VIDEO SOURCE: YouTube

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