The National Association of Minority Automobile Dealers (NAMAD) and IHS Markit, the number one trusted source for vehicle and consumer insights and registration information, have partnered to once again present the industry’s only ceremony of its kind pertaining to multicultural automotive buyers. More than 13 million personal new vehicle registrations were analyzed to identify which consumer groups are winning and driving sales with top global automotive brands. Select automotive manufacturers have been nominated by category and the award winners will be announced during the second annual Diversity Volume Leadership Awards.

The invitation-only Diversity Volume Leadership Awards, reception and dinner will take place during the North American International Auto Show on Sunday, January 8, 2017, 5 p.m., at Cobo Center in Detroit.

The NAMAD/IHS Markit Awards are presented annually to automobile brands that have the highest new vehicle registrations with multicultural consumers. 2016 model year registration data from IHS Markit is used to identify market leaders and the awards are based on analysis of personal new vehicle registrations (Oct. 2015 – Sept. 2016).

“The anticipation is high on who this year’s winners will be.  This award ceremony will recognize the brands that the multicultural community is buying and also recognize manufacturer marketing efforts to this growing segment,” said Damon Lester, President, NAMAD.

The 2017 Diversity Volume Leadership Awards will include the following categories:

Great Lakes Region New England Region
Midwest Region Plains Region
Rocky Mountain Region Southeast Region
Southwest Region Western Region
Top Women’s Vehicle Top Women’s Luxury Vehicle
Top Millennial Vehicle Top Ethnic Vehicle – African American
Top Ethnic Vehicle – Hispanic Top Ethnic Vehicle – Asian Pacific Islander
Top Ethnic Vehicle – Native American Top Ethnic Luxury Vehicle – African American
Top Ethnic Luxury Vehicle – Hispanic Top Ethnic Luxury Vehicle – Native American
Top Overall Ethnic Vehicle Top Ethnic Luxury Vehicle – Asian Pacific Islander
Hispanic Volume Growth Leader Asian Pacific Islander Growth Leader
Women Volume Growth Leader African American Volume Growth Leader
Millennial Volume Growth Leader

About The National Association of Minority Automobile Dealers
The National Association of Minority Automobile Dealers’ (NAMAD) objective is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including:

  • Increasing the number of minority-owned dealerships in communities across America
  • Advocating workplace and supplier diversity in the automotive manufacturing environment
  • Supporting minority engagement in the automotive retail sales and service sectors

We are committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry.

NAMAD is a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area.

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