On Monday, the fast-food giant McDonald’s launched it’s answer to competitors like Wendy’s, with the introduction of their fresh-beef Quarter Pounders across the US. Now, every Quarter Pounder order at American McDonald’s is made with fresh — not frozen — beef.
The introduction of “Hot Off The Grill” 100 percent fresh beef is the biggest launch since the debut of “All Day Breakfast.” Along with the rollout of fresh beef in our Quarter Pounders and Signature sandwiches we have also taken high fructose corn syrup out of our buns.” said, Phil Saken, McDonald’s Field Brand Reputation Manager.
The debut of made to order hot off the grill burgers is a positive step for McDonald’s in meeting the growing demand of customers for fresh, whole foods.
“We are also rolling out digital kiosks and table service at select Metro Detroit restaurants. We hear our customers and are committed to giving them what they want.” said, Saken.
As a part of the Metro Detroit launch, McDonald’s hosted a Golden Chef Hat VIP Tasting at the McDonald’s on I-75 and Mack in Detroit for media guest and digital influencers.
Donned in yellow golden chef hands and armed with special Mickey D’s spatulas guest were treated to a “behind the scenes” look at how the Quarter Pounder with Fresh Beef is prepared and then given an opportunity for a first bite experience.
Take it from me, after my first bite of the cheesy, juicy revamp; I’m convinced that this fresh beef will help with McDonald’s mission to remain the leader in fast-food, as Randy Jackson would say, “It’s a gonna be a YES for me, dawg.”
#BeScene Golden Chef Hat VIP Tasting Event
19 photos Launch gallery